genfert.blogg.se - Mmm simple math

MMM SIMPLE MATH HOW TO
MMM SIMPLE MATH DRIVERS
MMM SIMPLE MATH FULL
MMM SIMPLE MATH CODE
MMM SIMPLE MATH TV

We generally use weekly time period and aggregate data at weekly level as promotions are live from Monday to Sunday.Īnother question : Do we have data at product level which means product information in each invoice? See the example below. Ideally data should NOT be prepared at daily level as daily sales data generally has too much variation which leads to poor accuracy. The level of data can be decided depending on the implementation of promotion campaign.

MMM SIMPLE MATH HOW TO

Question arises how to decide the level of data for modeling. They can be aggregated to weekly level by summing them up or taking average (whichever makes sense). Suppose some variables are captured daily. Data aggregation comes into picture here. We need to be very careful while merging data from multiple sources. At which level we have sales and advertising data in our database? Is it at hourly / daily or weekly level? Some data points can be at monthly level, while others are measured every week. Sales can be in volume in units as well as revenue($)įirst we need to check how granular data we have.

Sales It is not possible to build MMM without sales variable.

We need to incorporate these factors in our model so that it understands recession and cyclical effects. Companies generally report negative growth rate in sales during recession.

Macroeconomic Data Sales can also be affected by macro economic factors like inflation, unemployment rate, GDP etc.

MMM SIMPLE MATH CODE

It can be city, state or postal code of store.

Geographical Data It refers to location of retail store.

For example, sales during Christmas season is generally high than average sales. We also need to incorporate holidays and major events planned in a particular month. For example, sales in woolen jackets will be higher in winter season than summer. We would not be able to assess the impact of promotion on sales.

MMM SIMPLE MATH DRIVERS

Seasonality Increase in sales due to seasonality can make calculation of identifying top drivers of sales biased.

We can use the variables like Digital Spend, Affiliation Marketing Spend, Content Marketing Spend, Sponsorship Spend and Social Media Spend to capture online media investment information. Digital marketing is popular these days and a large percentage of population can access internet now which opens up a whole new world for advertising. You can include SPENDS which is dollar value spent on these methods. You can also include other traditional methods such as Newspapers and Magazines and Radio.

MMM SIMPLE MATH TV

In TV Advertising, Gross Rating Point (GRP) is a method which measures total audience exposure to advertisement. Advertising Data It is used to measure how effective advertisement is running.Promotion Data includes details about days when promotion or offers were active and the offer type like free delivery, cash back etc.It is required to understand various aspects related to product - Whether it is a new product, which product category the product falls into? Is it the largest selling product? At what rate sales of this product is growing? What's the price for each product in the category? Product Data refers to product and sub-product information along with price and no of units sold / unsold.To build robust and accurate MMM model, we need data of different types. Social Media Marketing (Facebook, YouTube, Instagram, LinkedIn Ads).Search Engine Marketing like Content Marketing, Backlink building etc.The exhaust hasnt been dented or scratched as far as I know, I reckon they might have a hard time taking back a used exhaust as supplying me with a new more expensive one, but at the end of the day the error is theirs so would I be right to really push for them to replace it? Or cop it on the chin and use another shop in the future. PS: I dont want a refund on this, I want what I payed for. Ill be heading in tomorrow but I wanna know where I stand. I am just confirming though that 4600 with tune is more than they would be charging me for headers, cats, catback all difillipo so I know where I stand.

So I assume this was a case of the wrong system being sent out and then just not checked as I severely doubt they would try to rip me off. Now the talk I had with the guy lead us to decide on 3" and the booking was made that day, so it wouldnt of been booked for 2.5inch, especially when told directly dont waiste my time with 2.5inch. Now I payed 4600 with a tune while being "looked after" as its a shop I have used a bit. 8inches, simple maths bring me to 2.54inchs, with the width of the steel into account thats about 2.5inchs by my math. Get under the car, take the circumference of the pipe between muffler and resonator. Was looking at my tips and thinking, well they dont look 3".

MMM SIMPLE MATH FULL

Ok, a couple weeks ago I got a full twin 3" system and headers/cats and tune from a Forum sponsor.